PRIMAL brings together leadership, wellness expertise, strategic partnerships, client experience, research, technology, and innovation with one shared purpose: creating a more personal, thoughtful, and forward-looking approach to health and wellness.
Dr. Michael Lonardo leads PRIMAL's integrative health vision, combining natural and functional approaches with individualized wellness strategies designed around the needs, goals, and journey of each client.
Learn More →
David Anderson supports PRIMAL's strategic growth, business development, partnerships, and expansion initiatives, helping strengthen the organization and extend the reach of its wellness services.
Learn More →
Candice Lonardo supports PRIMAL's pediatric and family-focused services with an emphasis on compassionate communication, individualized support, and helping families navigate their wellness journey with greater confidence.
Learn More →
Jeff supports PRIMAL's strategic partnership and business-development efforts, helping identify and cultivate relationships with organizations, professionals, referral partners, and other opportunities aligned with PRIMAL's mission and expanding family of health and wellness services. His role focuses on building connections that create meaningful opportunities for collaboration, growth, and greater access to PRIMAL's services.
Learn More →
Isabella supports PRIMAL's client experience and operational coordination, helping organize inquiries, program information, scheduling support, follow-up communication, and connections between clients and the appropriate members of the PRIMAL team. Her focus is making every interaction clear, responsive, personalized, and well supported.
Learn More →
Atlas works at the intersection of strategy, research, technology, and innovation. He helps PRIMAL evaluate emerging ideas, analyze complex information, explore new opportunities, and translate promising concepts into practical systems and solutions that strengthen both client experience and organizational performance.
Learn More →
Olivia Capasso leads PRIMAL's website development and digital experience, bringing the PRIMAL brands together in one clear, consistent and responsive online experience.
Learn More →