About PRIMAL · Frisco, Texas

A different perspective on health. A personal commitment to you.

Your Health, Your Journey, Our Commitment.

At PRIMAL Integrative Health Group, our mission is to help clients reconnect with the body's natural capacity for balance, vitality, and long-term wellness through personalized, integrative guidance grounded in natural health principles and modern insight.

Rooted in Frisco, Texas, our connected family of natural wellness, aesthetics, performance, pediatric, and virtual wellness services supports individuals and families throughout the Dallas–Fort Worth area.

Discover our story →

Illustrative portrait of PRIMAL leadership in black scrubs, in a warm wellness office — PRIMAL leadership · Illustrative portrait

Our story

Personalized wellness begins with listening.

PRIMAL Integrative Health Group grew from a commitment to helping individuals and families pursue a more personalized path to lasting well-being. Under the leadership of Dr. Michael A. Lonardo, our organization brings together natural, holistic, and modern wellness approaches.

We believe education, individualized strategies, and meaningful relationships can help clients make informed decisions about their wellness journey.

Our commitment is to understand the individual, respect their goals, and help them explore a thoughtful path forward.

Dr. Michael A. Lonardo

Co-President · PRIMAL Integrative Health Group

Leadership focused on natural-first wellness, individualized guidance, and innovative wellness services.

Candice Lonardo

PRIMAL Pediatrics Leadership

Helping shape PRIMAL's family-centered approach to pediatric wellness and individualized support.

Meet the full PRIMAL team →

Our founder

Our story starts with our founder, Dr. Michael Lonardo.

At Primal Integrative Health Group, our story begins with a passion for elevated, integrative wellness and a commitment to helping individuals and families pursue a more personalized path to lasting well-being. Founded by award-winning and renowned Dr. Michael Lonardo, our mission is to deliver comprehensive, client-centered care through natural, holistic, and modern wellness services.

Our approach blends advanced wellness strategies with personalized integrative services designed to support balance, vitality, and long-term well-being, empowering each client to look, feel, and function at their best.

Our mission is to help clients reconnect with the body’s natural capacity for balance, vitality, and long-term wellness through personalized, integrative care grounded in both holistic principles and modern insight.

Our philosophy & values

Whole-person wellness, grounded in what matters.

Our values reflect a refined approach to care centered on integrity, compassion, and personalized wellness for every client we serve.

Natural Wellness First

We believe in thoughtful, non-invasive wellness strategies that honor the body’s capacity for balance and resilience.

Personalized Care

Every service is tailored to the individual, with care designed around each client’s goals, needs, and lifestyle.

Compassionate Connection

We are committed to creating an experience defined by warmth, attentiveness, and meaningful human connection.

Education & Empowerment

We believe informed clients are empowered clients, and we prioritize education as part of every wellness journey.

Whole-Person Wellness

Our approach supports the whole person, bringing together physical, emotional, and lifestyle-focused wellness in one elevated experience.

Integrity in Care

We lead with honesty, professionalism, and a deep respect for every client’s goals, preferences, and individual path to wellness.

Caring philosophy

At PRIMAL Integrative Health Group, we believe wellness is deeply interconnected. Emotional stress, lifestyle factors, physical discomfort, and overall vitality can influence one another. Our approach brings together personalized wellness strategies designed to support balance, resilience, and long-term well-being.

A connected family of care

Distinct paths. One commitment.

Our Frisco integrative wellness services span adult wellness, healthy lifestyle support, aesthetics, performance, sexual vitality, and pediatric wellness, with virtual wellness options available beyond the clinic.

Primal Integrative Health

Personalized adult natural and integrative wellness.

Explore adult wellness →

Primal Vitality

Restorative wellness and vitality-focused support.

Explore vitality →

Primal Aesthetics

Non-invasive aesthetics, body-focused wellness, and recovery.

Explore aesthetics →

Primal Pediatrics

Family-centered pediatric wellness guidance.

Explore pediatrics →

Primal Performance

Support for active lifestyles, performance, and recovery.

Explore performance →

PRIMAL 360

Personalized virtual nutrition and lifestyle wellness guidance.

Explore virtual wellness ↗

Visit us in Frisco, TX

Your next step starts here.

PRIMAL Integrative Health Group serves Frisco and the greater Dallas–Fort Worth area from our location near The Star and Ford Center.

Visit our Frisco clinic

8668 John Hickman Pkwy, Suite 701
Frisco, TX 75034

469.598.0598

clientsupport@primalihealth.com

Get directions ↗

Plan your visit →

Appointments and services vary by PRIMAL division. Contact our team to discuss the most appropriate starting point.