Privacy Policy

Effective Date: March 24, 2026

This Privacy Policy applies to primalihealth.com (the "Website"), which is owned by Primal Integrative Health Group Corp, the PRIMAL parent company, and operated with its affiliated PRIMAL companies, including Primal Of Texas Inc, under the brands Primal Integrative Health, Primal Aesthetics, Primal Pediatrics, Primal Performance, and Primal Vitality (collectively, "Primal," "we," "us," or "our").

We respect your privacy and are committed to protecting the personal information you provide through this Website and any related online services, forms, scheduling tools, text messaging programs, and communications. This Privacy Policy explains how we collect, use, disclose, and protect your information.

By using this Website, submitting a form, scheduling an appointment, or otherwise interacting with us online, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

A. Information You Voluntarily Provide

This may include:

• Name
• Email address
• Phone number
• City and state
• Appointment request details
• Information you provide in contact forms, intake forms, lead forms, chat features, or other communications
• Payment or deposit-related information submitted through third-party processors

B. Information Collected Automatically

When you visit our Website, we may automatically collect certain technical and usage information, such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Date and time of visit
• Referring website or source
• Clicks, browsing behavior, and other analytics data

C. Cookies and Similar Technologies

We may use cookies, pixels, tags, and similar technologies to improve Website functionality, analyze traffic, remember preferences, measure advertising performance, and help us better understand how visitors use our site.

2. How We Use Your Information

We may use your information for purposes such as:

• Responding to inquiries and requests
• Scheduling consultations, evaluations, or services
• Sending appointment-related communications
• Providing customer service and support
• Sending promotional offers, updates, newsletters, or marketing communications where permitted by law
• Improving Website functionality, performance, and user experience
• Monitoring and analyzing trends, usage, and advertising effectiveness
• Protecting against fraud, misuse, or unauthorized activity
• Complying with legal obligations and enforcing our policies

3. How We Share Information

We do not sell your personal information for money. We may share information in the following circumstances:

• With service providers that help us operate our Website, scheduling systems, forms, payment processing, analytics, texting, email, and advertising services
• With marketing and advertising platforms used to measure campaigns or deliver relevant promotions
• When required by law, subpoena, court order, or other legal process
• When necessary to protect our rights, property, safety, or the safety of others
• In connection with a merger, acquisition, restructuring, asset sale, or other business transition

Any third-party service providers we use may collect, process, or store information according to their own policies and practices.

4. Third-Party Tools, Links, and Embedded Services

Our Website may contain links to third-party websites or may use embedded tools and services such as appointment schedulers, maps, videos, forms, chat features, payment processors, analytics tools, and social media integrations. We are not responsible for the privacy practices, content, or security of third-party platforms.

We encourage you to review the privacy policies of any third-party websites or services you use.

5. Text Messages, Emails, and Marketing Communications

If you provide your phone number or email address, you may receive appointment-related communications, service updates, and, where permitted, promotional messages from us. Message frequency may vary. Standard message and data rates may apply.

You can opt out of marketing emails by using the unsubscribe link, where available. You can opt out of marketing text messages by replying STOP to a text message, where applicable. Opting out of marketing communications does not prevent us from sending transactional or appointment-related communications.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to help protect personal information. However, no website, platform, server, email transmission, or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of your information.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Children’s Privacy

This Website is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13 through this Website without appropriate authorization. If you believe a child has provided personal information through our Website, please contact us so we can review and address the matter.

9. Your Choices

You may have certain choices regarding your information, including:

• Choosing not to submit forms or provide certain information
• Adjusting your browser settings to limit cookies
• Opting out of promotional emails
• Opting out of text marketing communications where applicable

Please note that disabling cookies or similar tools may affect certain features and functionality of the Website.

10. Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is not yet a universally accepted standard for responding to Do Not Track signals, our Website may not respond to such signals in all cases.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, or legal obligations. Any updates will be posted on this page with a revised effective date.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Primal Integrative Health Group Corp and Primal Of Texas Inc
Primal Integrative Health, Primal Aesthetics, Primal Pediatrics, Primal Performance, and Primal Vitality
8668 John Hickman Parkway, STE 701
Frisco, TX 75034
469.598.0598
info@primaldallas.com
Website: https://primaldallas.com